by Therese Higgins
Prevent wrinkles AND firm and tighten the skin? Now that's asking a lot from any skin care product. But that's exactly what consumers are demanding from cosmetic companies. And because this demand is just too good to pass up, these companies have rushed a glut of anti-aging wrinkle creams to the market without taking the time (or money) to research and develop a product that truly delivers what it promises. So instead of getting real results, oftentimes the consumer ends up with the potential for problems.
Prevent wrinkles AND firm and tighten the skin? Now that's asking a lot from any skin care product. But that's exactly what consumers are demanding from cosmetic companies. And because this demand is just too good to pass up, these companies have rushed a glut of anti-aging wrinkle creams to the market without taking the time (or money) to research and develop a product that truly delivers what it promises. So instead of getting real results, oftentimes the consumer ends up with the potential for problems.
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